Sustainable IT Upgrade: eMudhra’s Strategic Partnership with NewJaisa

Overview

eMudhra, a leading provider of digital trust services and cybersecurity solutions, has always embraced innovation, efficiency, and sustainability as core pillars of its operations. In 2024, facing a need to expand its IT infrastructure rapidly and responsibly, eMudhra partnered with NewJaisa, India’s leading supplier of refurbished IT equipment.

The result was the successful deployment of 100 refurbished laptops and desktops, which not only delivered high performance and cost savings but also aligned with eMudhra’s commitment to environmental sustainability. This case study explores how refurbished technology can drive operational transformation, enable substantial carbon footprint reduction, and support the circular economy—all while maintaining enterprise-grade reliability.

Business Challenge

As a fast-growing digital transformation company, eMudhra required an expanded fleet of IT devices to support its scaling operations. However, the traditional approach of acquiring brand-new equipment posed three major challenges:

1. High Capital Costs

With the need to procure a large number of laptops and desktops, the upfront capital expenditure for new devices was substantial, affecting budget flexibility.

2. Sustainability Commitments

eMudhra has set internal targets aligned with global sustainability standards, including reducing Scope 3 emissions and minimizing electronic waste generation.

3. Operational Scalability

There was a need for fast deployment—devices had to be quickly sourced, configured, and distributed to employees with minimal disruption to ongoing operations.

The Solution: Refurbished IT Devices from NewJaisa

To address these challenges, eMudhra chose to procure refurbished IT devices from NewJaisa, a company known for providing enterprise-grade refurbished laptops and desktops backed by quality assurance and environmental responsibility.

Key Elements of the Solution:

• Cost Efficiency: Devices were priced at 40–50% lower than their new counterparts.
  

• Quality Assurance: Each unit underwent a 72-point quality check and included warranty support, ensuring consistent and reliable performance.
  

• Sustainable Procurement: The choice of refurbished devices avoided the environmental costs associated with manufacturing new equipment.
  

• Ready-to-Use Delivery: All devices were pre-configured and delivered in a plug-and-play format, ensuring zero setup downtime for eMudhra’s teams.

Environmental Impact: Quantifying Sustainability

The most profound benefit of this partnership was its measurable impact on the environment, particularly through CO₂ emissions reduction, e-waste diversion, and resource conservation.

1. CO₂ Emissions Reduction

Manufacturing a single new laptop emits approximately 350 kg of CO₂ equivalent (CO₂e), due to processes like mining, raw material extraction, transportation, and assembly. Desktops are estimated to emit even more, depending on specifications.

By choosing 100 refurbished laptops and desktops, eMudhra avoided an estimated:

🔻 35,000 kg of CO₂e emissions
(Equivalent to the carbon footprint of driving a car for nearly 140,000 kilometers)

This significantly contributes to Scope 3 emissions reduction, a critical component of many organizations' net-zero strategies.

2. E-Waste Prevention

Electronic waste is one of the fastest-growing waste streams globally. A typical laptop contributes 15–20 kg of e-waste by weight when disposed of.

By refurbishing and reusing 100 devices, eMudhra prevented approximately:

♻️ 1,500 kg of e-waste from reaching landfills
(Reducing pollution, toxic leaching, and landfill usage)

This directly supports the circular economy, where products and materials are kept in use for as long as possible.

3. Raw Material Conservation

Producing new laptops and desktops requires the extraction of valuable resources such as rare earth metals, aluminum, plastics, and other raw materials.

By extending the life of existing devices, eMudhra:

• Reduced demand for virgin materials
  

• Helped avoid ecosystem disruption due to mining activities
  

• Reduced water and energy usage involved in raw material processing

Operational and Financial Benefits

Beyond environmental gains, the partnership with NewJaisa brought significant business value:

💰 Cost Savings

• The total savings compared to new devices exceeded ₹18 lakhs.
  

• These savings were reinvested in innovation, employee training, and IT upgrades, increasing the overall ROI on infrastructure.
  
  

⚙️ Operational Efficiency

• Employees received high-performance devices on time, fully configured and optimized.
  

• The seamless onboarding of devices ensured no delays in project timelines or service delivery.
  
  

🛡️ Reliability and Support

• All refurbished devices came with a comprehensive warranty, ensuring peace of mind.
  

• The quality assurance protocols matched enterprise-grade standards.
  

Brand Impact and ESG Alignment

By adopting refurbished IT infrastructure, eMudhra reinforced its commitment to:

• Environmental Stewardship
  

• Responsible Procurement Practices
  

• Corporate Social Responsibility (CSR)
  

• Alignment with SDG Goals, particularly SDG 12 (Responsible Consumption & Production) and SDG 13 (Climate Action)
  
  

This strategic choice elevated eMudhra’s brand positioning as a forward-thinking, environmentally responsible organization, resonating with clients, partners, and employees alike.

Testimonial

“Partnering with NewJaisa was a game-changer for us. The refurbished laptops and desktops not only delivered exceptional performance but also helped us align with our sustainability goals. This collaboration demonstrates how companies can achieve operational excellence while protecting the planet.”

– eMudhra Spokesperson

Conclusion

eMudhra’s strategic shift toward refurbished IT procurement has proven that sustainable choices can drive both financial performance and environmental progress. Through its collaboration with NewJaisa, the company successfully:

• Achieved ₹18+ lakhs in savings
  

• Reduced its carbon footprint by 35,000 kg of CO₂
  

• Prevented 1.5 tons of e-waste
  

• Strengthened its brand as a sustainability leader in the digital sector
  
  

This case study serves as a blueprint for other enterprises aiming to balance growth, cost-efficiency, and environmental responsibility in the age of conscious capitalism.